The online medium is continuously evolving.

By: Daniel Colisnicencum

It’s needless to say one can’t apply the same strategies over and over and keep expecting to score great success. SEO’s best practices evolve at the same pace as the Internet, and websites need to adapt quickly to these changes to rate high with the new search engine ranking factors.

SEO Best Practices

Here are a few SEO practices and explanations on how to successfully apply them now:

Keyword research

A website’s content needs to be structured around relevant themes and topics, not on one or two key phrases. In order to score success within a sophisticated search engine, the content of a website must answer to the audience’s interests and needs.

Word Count

It has been proven longer articles, which provide comprehensive coverage of a topic, rank higher than short articles. E.g.: top ranking Google articles are in average ~1,200 words.

Proof and relevant terms

When covering a subject, it is imperative to use terms and phrase syntax relevant to the topic. These will support the relevance of the article to the main topic.

Keywords within content

Keywords are most efficient when they’re incorporated in the header and subheadings, title, introduction paragraph and conclusion paragraph.

Use of header and meta-tags

Meta-descriptions and H1 tags can help increase a website’s ranking as long as they describe the main topic of the pages and are also unique.

Site-Wide SEO

Each page of a website should be set within the above parameters. However, there are a series of facts that must be kept in mind to get satisfactory SEO results:

  • The website must be mobile-friendly;
  • The website must load fast;
  • The website’s content must be properly structured;
  • The links towards the website are still a significant ranking factor as long as the link building process is a viable one (white hat SEO);
  • Content is still king in 2016 as the information submitted by a website is what attracts the visitors.

SEO best practices start and end with the importance of a website’s content. The information submitted onto a website is what attracts readers and what helps convert website visits into real sales.