It improves usability and user experience on a webpage or online store regardless of the smartphone, tablet or desktop they are browsing from.
Responsive web design is one of Google’s favorites. A website that is fully responsive will definitely have higher rankings than those who are not responsive.
Additionally, fast speed on mobile devices is key, another Google’s favorite. Visitors are used to reaching any website in less than two seconds after clicking on its link. If it loads slowly, the visitor gets frustrated and moves on.
If for example, you’re creating a website for E-commerce, it is imperative visitors are able to browse your online store and find what they are looking for fast.
A sloppy online shopping experience is a definite lost sale opportunity.
Virtual reality and the Internet of things is becoming more popular these days. We are constantly communicating through cameras and household items as additional channels to better, faster experiences.
Therefore, web designers must adapt quickly and expand their focus of designing for multiple devices and purposes.
Also, the amount of information on the Internet today is growing by the minute. Big data plays an important role on how big corporations like Facebook and Google are targeting visitors based on their likes and recent navigation history.
Similarly, websites will be programmed to be “intelligent” ensuring maximum click through rates and improving user experience. Even further ahead, the layout of each website may change according to the user that’s clicking on it.
Shoe lovers easily find every website related to shoes and shoe sales, and business people enjoy browsing websites that talk about money and other business related topics.
In conclusion, the main goal of web design nowadays, is to satisfy consumer experiences and quickly adapt to new technologies.