UX Design

What is UX and can it help your business?

When talking about user experience or UX, we refer to an intimate understanding of users, of what they desire, what they require, their likes and dislikes. All business objectives are taken into consideration by project managers as well. 

Daniel Colisnicencum on March 2016

The most successful UX strategies focus on delivering a high quality interaction between users and the related products or services.

Making sure that users find worthiness in what you are offering to them is what user experience stands for. To create a meaningful user experience, the information you provide has to be:

Useful : Your content should, most definitely, be original and has to have a purpose

Credible : Users must believe that the information you provide them is absolutely true.

Usable : Navigation on your site has to be easy and logical.

Accessible : Content on your site needs to be easily accessible by anyone, including people with disabilities.

Attractive: You can use logos, images and videos that can easily give rise to appreciation from the users.

Easy to find: Like it says, your content needs to be locatable, both onsite and offsite.



User experience is an ever-evolving domain, whose boundaries are not clearly defined. Beyond merely incorporating the fundamentals of HCI (human-computer interaction), a thriving design that’s centered on the user also includes at least one of the following branches:

 User research: It’s the study of user needs, demeanors and motivations through the use of observational methods, task analysis or other feedback practices. Its main goal is to improve the usability of a product or service by refining their design and development.

Usability evaluation: It concentrates on learning how effectively a user will be able to use a product or service to achieve his objectives. It also tells content said user is with the entire process of using the product.

 Project Management: It refers to being able to organize and plan a project and all of its resources. It includes devising the project team and being able to guide it through all stages until the project is completed. The life cycle of a project has four stages: Initiation, Planning, Execution and Completion.

User Interface Design: Is a discipline that focuses on predicting the user’s needs and makes sure that the interface is easy to understand and access.

Information Architecture: Its aim is to properly organize, structure and present all the relevant information to users.

Interaction Design: Also known as IxD, it focuses on developing interactive digital systems, environments and services with a carefully considered and planned behavior.

Visual Design: Makes sure that the interface is aesthetically pleasing, while keeping in line with the business’ objectives.

Accessibility: Covers all methods of providing ease of access to people with disabilities.


Web Analytics: Collects, reports and analyzes website data.


Providing a user experience of the highest quality is more than having an efficient product design- it’s good for your business. According to the Principles of Software Engineering Management by Tom Gilb, for each dollar you spend on UX, you can get a return of up to $100, because more and more people will want to use it.