The pages of a responsive website readjust depending on the devices its viewers are using to view them. They look just as good on a smartphone as they do on a PC. However, making your website responsive costs time and money. So, why do it?
Daniel Colisnicencum on March 2016
Two reasons to be responsive
Times are changing, and Google is among the first to notice. Since more and more users are using smartphones and tablets for most of their browsing, the company has decided to readjust its ranking algorithms. Responsive pages will rank higher than before, ensuring more traffic and more potential clients.
In the past couple of years, views coming from smartphones have surpassed those coming from the regular PCs. Computers are now used mostly for work, while tablets and phones are the chosen tools for browsing and gaming.
A big reason for this situation is the modern trend of surfing the internet at work, in buses, at parties, etc. Whenever people have a spare moment, they go online.
What your clients expect from your website
Users have come to expect a clean interface, adjusted to the device they are using. If your website fails to meet these standards, you may lose their interest.
People read blog posts while commuting instead of at home. They look at the prices of items and services they wish to purchase whenever they have time. If they don’t find what they are looking for fast enough, they move on, to a more responsive website.
Another problem is normal sites take too long to load on a smartphone. If the pages on your website load in more than 1-2 seconds, chances are many customers will leave before ever seeing your content.
Making your website responsive: Cheap and hassle free
Getting your website to be responsive may seem like a daunting challenge. Fortunately, there many free plugins and many more experts willing to help you for a small fee.
Once the job is done, you can breathe easy. Responsive websites adjust their content based on the size of the device they are visited from. Therefore, your modifications will work regardless of what smartphones are invented in the future.
The future is responsive
The expectations internet users have for websites are growing with each passing day. It is no longer enough to have good content. Your info must be clear and easily accessible from the devices they are using.
With so much competition on the World Wide Web, even the smallest adjustment can make the difference between 100 viewers per day and 1000.
In the near future, all websites will be responsive. For the ongoing success of your business, it is vital you adjust yours sooner than later. This will allow you to reap the benefits of having a responsive website, while your competitors are still figuring things out.
Are you ready to optimize your website?